Anaysing a didgi pack- Rihanna Loud

The name of the artist on this digi pak is Rihanna, which automatically indicates that the genre of music is R&B and pop since this is her main field in the music industry.
The front cover is simple and understandable. The letters are not too fancy but are casual, the fact that the letters are in white against Rihanna Carmel skin colour makes it straightforward to read and easy to understand, recognizes and value. Her physical appearance in this digi pak is very calm and peaceful. There is a long shot of her smelling the red roses, its almost as if she’s in a place where she can relax and be free such a heaven, she is wearing a cream dress that resembles a wedding dress which will explain why she looks so happy and content. Also there is a close up shot of Rihanna facial expression which indicates that she is shy because her eyes are closed however saying this would be an understatement because Rihanna is seen as confident and outgoing in her concerts, music videos and TV appearances. Although in this shot she looks shy in this shot, her hair and makeup say otherwise. The colour of her hair and makeup were both fiery red which connotes that she is a strong and a passionate about what she does and also even though she is seen as a shy young woman she also has ’some fight ’ in her.
The dominant images within the front cover is Rihanna as she is a solo artists and doesn’t share her success with others which suggests that’s he is and independent woman. The look of Rihanna digi pak is completely different from the name of the digi pack. I say this because the images of her allows the audience to think she’s innocent and dull, however the name of the digi pack which is called ‘loud’ contradicts this is so many ways. Even though the look and name of the digi packa are two different things this could be Rihanna trying to send a message to her fan without us even realizing it. Throughout the whole digi pack the most common colour is ‘red’ which again suggest that she has another side to her which is wild, outgoing and feisty, also it allows us to see that Rihanna doesn’t want to be seen as that little girl that started of at 16 with her childlike song and style image, she wants to be respected and seen as a style ion for young woman out there. The record label is Def Jam Recordings, which suggest that rihanna is successful because this Record label has signed so many big artist out there. On this CD rihanna herself was the executive producer but work with other record producers such as ’Stargate and Alex the kid’ .Rihanna audience would be appeal to the fact that she helped to produce her own album because it shows that she has many talents and actually like to get involved with her own work. The main target audience for this CD cover is teenagers to young adults from the age of 14-30, this cover will appeal specifically to this audience because rihanna has some kind of innocence going on with her camera shots and poses however her physical appearance is mature which will appeal to older women.