Wednesday 2 November 2011

Evaluating planning

Our music video will conform and break Andrew Goodwin's 5 theories of conventions.
There's a slight connection between the lyrics and the visuals, however we are planning on having symbolic references which means our video will be open for interpretation to any audience. We're also planning on using multiple close-up shots emphasising the artists importance conforming to his theory also creating an intimate relationship between the artist and the viewer. The song has a mystical eerie sound to which relates to the dark forest setting. Our video will have intertextual references to 'Red Riding Hood' & 'The Never Ending Story'. From 'Red Riding Hood' we're using the costume as our artist will be wearing a red cape and from the 'Never Ending Story' we'll be using the low level shot they use when filming the dog following the little boy.



We've planned our video and concluded that our video follow Todorovs narrative theory as our video begins with the Equilibrium where everything seems normal, but then the Dis-equilibrium happens where Yolanda then realises that everything is not okay and she's lost in the forest; metaphorically lack of trust. In relation to the lyrics Yolanda recognises that she must let go of the past, this is the recognition. The reparation is when she leaves her red cape behind and finds flowers and balloons symbolising a new beginning . Finally she finds her way out of the forest this being the New Equilibrium.


2 comments:

  1. Autumn Half Term Assessment Grade: 12 D

    Khadija this is coming along well so far. You have carried out some analysis of existing products and this uses media terminology with building confidence. You have created a storyboard (just need to upload) and there is a sense of planning for filming taking place.

    To improve:
    There needs to be more of a sense of progression. I have given you some pointers in the comments sections. Mainly we need to see your ideas developing more. Start with an ideas board, annotation of lyrics and then the storyboard. You should be holding regular production meetings which I have seen you doing in class. The minutes should be typed up and posted to the blog. For example when you are planning to go out and film, like Monday, then you should minute the planning. Where are you going to meet, when, who is organising equipment?

    Also please check your spelling or ask a friend to check for you. Capital letters for names please.

    Overall Khadija I'm feeling very positive about your video and your ideas - you just need to record your planning in a much more clear and detailed way.

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  2. Also, the audience survey could have been closely linked to your storyboard. You could have ask questions directly about your storyboard e.g. the themes, is the narrative clear, does it fit the genre etc.

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